This keynote presentation will help executives quickly recognize a crisis situation and be prepared to act when their worst-case scenario becomes reality. The focus of this presentation is to provide an overview and understanding of the ways in which organizations and companies handle crisis situations (both good and bad), how to prepare an effective response to buy time to get to the next level of discovery, key questions that must be asked, why forming a crisis team within your organization is non-negotiable, how you should respond based on the information you have and how to avoid the biggest mistakes executives make when communicating in a crisis.