“Best Team in the Business”
Best in Class
Turning Chaos into Control
Crisis Interception is a Boston-based crisis PR firm that leads decisive change during extreme adversity. We provide mental toughness, uncommon agility, sensitivity, professionalism, insight, and sound counsel to our clients. We model, influence, and promote strong, positive leadership that supports the best interest of the brand and its stakeholders both proactively and when the “heat is on”. We go far beyond the traditional public relations approach and view crises through multiple and disparate lenses.
Alliances, Awards, and Memberships:
When You Need The Best
Co-Founders Nancy Capistran and Tara Goodwin have built a rapid responsive team for immediate support. We create timelines for both present and long-term critical decision-making, prepare leaders to take swift action, and ensure business continuity in the face of crisis.
How We Do It
Crisis Interception’s robust model of crisis leadership goes well beyond the traditional Public Relations (PR) support.
Empowers Leaders by Providing Broader Perspectives and Immediate Action Steps.
Manages and Prepares Internal and External Communications; Trains Executives for their Public-Facing Moments.
Crisis Interception offers comprehensive identification and management of crisis situations to minimize impact, maintain corporate reputation, reassure the public, and enable internal teams to continue to do business while effectively navigating the crisis.
Crisis Interception Co-Founders Tara Goodwin and Nancy Capistran
As Seen in “Boston Common Magazine” – Dynamic Women
What Makes Us Different
We turn chaos into control. Our services are quite likely, different from any vendor relationship you’ve previously had. You’re not hiring a publicist, a PR firm, or engaging a management consultant. Our multi-dimensional approach to crisis examines how the event impacts the organization, its employees, and stakeholders, and synthesizes that information into clear, decisive action.
“Worth. Every. Penny.”
“Nancy was called a “beacon of light” from one of my clients after she successfully helped him navigate a very stressful situation in the growth of his second-generation business. Her deep and broad knowledge combined with her skill set in listening actively, and thoughtfully crafting recommendations is a perfect fit for senior-level leaders. I completely trust her and her approach.”
“As someone involved in a ‘me too’ allegation, I asked Tara to help me navigate through the potential landmines ahead. She asked lots of in-depth questions, was incredibly thoughtful and most important, non-judgmental regarding actions I had taken years ago that I deeply regretted. Her quick, thoughtful approach and calming presence meant more to me and my family than I can ever express.”
“Nancy Capistran is the peripheral vision that CEOs, CFOs and COOs need in times of crisis. Nancy’s counsel allows leaders to make smarter decisions with better precision. She has the flexibility to move with the dynamics of an evolving situation and helps guide her clients through crisis. I have had the benefit of experiencing Nancy’s expertise first hand as she supported me through a board-level crisis, therefore I advocate that leaders of organizations should heed her counsel and utilize this tool.”
“A catastrophic accident happened in the City of Boston with one of our trucks several years ago. A first responder went on television and said that the vehicle was last serviced at my company’s shop. Tara was my first call. She worked quickly with my team to get all the facts and while it was true that the truck was last serviced by us, the accident was caused by a brake failure. Our company does not service brakes on any vehicle that we sell. Tara set up more than 30 media interviews and wrote statements for me so that we could get our responses out quickly. Years later, five companies were sued as a result of that accident but our company was not among them. She saved us millions of dollars by her strategic, rapid response.”
“Nancy demonstrates an uncommon acuity, sensitivity, professionalism, and insight. A mutual acquaintance referred me to her at a time of intense change. I’ve emerged energized, relieved, and resolute–thanks to her. What better recommendation to offer than to say her impact and influence may just have changed my life?”