A company’s brand represents its promise of quality and service. It takes years to build a strong reputation, yet moments to destroy it during the chaos of an unexpected crisis. This type of undesirable spotlight, requires highly-skilled concentration to calm the tensions that are boiling over. When uncertainty and adversity hit, every second counts. It is pivotal that the emergency response is activated and supported by seasoned professionals with timely, smart decisions to support all stakeholders, internal and external of the business. Companies that come-out-of-the-gate strong in responding to a disaster, have a better chance of bouncing back. Those with a less-than-favorable response, traditionally experience an irrevocably-tarnished reputation.
Leadership & Sound Counsel
CRISIS INTERCEPTION™ helps lead decisive change during extreme adversity. Providing mental toughness and sound counsel. CI intercedes to burnish the efficiency for reputational risk, preservation and crisis response through:
- Influencing positive leadership to support the best interest of the brand and its stakeholders
- Activating steps necessary to achieve the best outcomes
- Setting and managing expectations
- Driving decisions and communications with one vision
- Assessing and adjusting plans as needed